Watching Sky Sports as easy as watching Sky Cinema, and the steps are nearly the same, so getting set up is easy as well. Visit the App Store and download the Sky Sports app. Again, the Sky Go app is only for Sky customers only, so make sure you only download the Sky Sports app. After it's installed, tap the Sky Sports app icon. Sky Sports on Virgin TV Sky Sports' line-up puts you in control, with 10 channels. dedicated to those who love their sport. Catch the biggest live events, Premier League games, and more competitions than you can shake a stick at. And that's not all; from cycling to racing and golf to darts, you'll never run out of thrilling sporting action. Sky Sports on the go. If you subscribe to Sky Sports with Virgin Media, you can now use the fantastic Sky Sports website to watch it all at no extra cost, using your Virgin Media account? And you can enjoy all the action live on your mobile or tablet with the Sky Sports app anywhere in the UK with a WiFi, 3G, 4G or broadband connection. Watch what you want, when you want with Virgin TV Go. Dive in to 80+ live TV channels and stream you favourite box sets.
Sports fans will be able to watch Sky Sports channels without a Sky TV subscription for the first time from the spring, with the launch of new pay-as-you-go day passes.
BskyB has announced a new pay-as-you-go option for sports fans; a £9.99 day pass for Sky Sports.
It will be the first time sports fans will be able to access prime content such as Premier League football without a Sky TV subscription.
What will you get for your money?
For £9.99 a day sports fans will be able to watch unlimited sports content from all six Sky Sports channels on its new internet TV service, Now TV.
The service targets viewers who want to watch a one-off event such as a Formula One grand prix, England cricket match or Masters golf.
What is Now TV?
Now TV launched in July last year and allows non-Sky subscribers to access content on a pay-as-you-go or contract basis.
Now TV just offers films at the moment and aims to rival Lovefilm and Netflix. BskyB says around 25,000 customers signed up to the service in the last three months of 2012.
New customers get 30 days for free and after the trial ends it costs £8.99 a month for three months, if you join before 31st March 2013. After that it's £15 a month for unlimited on-demand movies streamed via the internet.
The £9.99 a day sports fee will be on top of the fee pay-as-you-go customers pay for films.
For more read Netflix vs Lovefilm vs NOW TV: the cheapest way to watch films.
How do costs compare?
Sky Sports Not Working On Virgin Go
Big sports fans who watch Sky Sports more than two days a month will still be better off subscribing to Sky Sports. Sports channels currently cost £21 a month on top of a basic Sky TV package, while bundled sports packages start at £42.50 a month.
However, you don't need to have a Sky TV subscription to get Sky Sports channels; BT Vision and Virgin Media customers can also subscribe.
BT Vision charges £20 for Sky Sports 1 and 2 on top of normal subscription costs while Virgin offers the Sky Sports Collection for £25.75 a month.
Most Premier League and Champions League games, the Ashes, the Rugby Super League and the Ryder Cup and the biggest matches are shown on Sky Sports 1 and 2. But if you're into more minority sports such as WWE, you might need Sky Sports 3 and 4 too.
Orange Swapables
People with an Orange mobile phone have another option if they want to watch Sky Sports.
Mobile users on either Orange's pay monthly Panther or The Works plans get one or two 'Swapables' each month included free on top of their internet, minutes and texts allowance.
You'll get one free Swapable on Panther or The Works plans costing less than £25 a month, and two free Swapables on Panther or The Works plans costing more than £25 a month.
Swapables on offer include subscriptions to Sky Sports Mobile TV, The Times newspapers, travel app Go Commute and music streaming service Deezer. As the name suggests, you can swap them around and subscribe to different things each month.
Find a pub
One cheap way to watch Sky Sports without paying for a subscription is to find a pub showing the event you want to watch.
The Sky Sports Pub finder tells you where the next big game is being shown in your area. You simply enter your postcode to find your nearest pub showing live sport on Sky Sports, Sky Sports HD and Sky 3D. Once you've found your nearest pub, give it a call to confirm they are showing the game you want to see.
More from Lovemoney:
Watch whenever, wherever
Make the most of your favourite shows on your own schedule.
Watch Netflix on TiVo®
Here's a treat for all you movie buffs. If you're a Netflix subscriber, you can stream thousands of movies straight to your Virgin TV box. Of course, Netflix isn't only about movies. You can also catch great series like Breaking Bad, House Of Cards and Dexter.
More about Netflix on TiVo
TV on the go with Virgin TV Go
With the Virgin TV Go app, you can watch up to 100+ live channels, plus Box Sets on your mobile or tablet, anywhere there's WiFi. You can also use your device as a control to search, set Series Link + recordings and more.
Sky Cinema on the go
Did you know that if you subscribe to the new home of Sky Movies, Sky Cinema with Virgin Media, you can now use the fantastic Sky Cinema website to watch over 1000 movies at no extra cost, using your Virgin Media account? Watch Hollywood blockbusters, trailers and more, on your mobile or tablet with the Sky Cinema app. And with a new premiere every day, you can stay entertained on the go for longer!
All you need is a WiFi, 3G or 4G connection in the UK and you can watch over 1000 movies, wherever you are, all at no extra cost!
Sky Sports On Virgin Media
Sky Sports on the go
If you subscribe to Sky Sports with Virgin Media, you can now use the fantastic Sky Sports website to watch it all at no extra cost, using your Virgin Media account? And you can enjoy all the action live on your mobile or tablet with the Sky Sports app anywhere in the UK with a WiFi, 3G, 4G or broadband connection. You can even catch up with highlights plus the latest sporting results and news. And what's more, you can have all of this at no extra cost!
Thousands of hours of TV On Demand
Whether you're watching different things side by side, in another room or even taking the telly you love on the go, TV Go now lets you watch Box Sets on the go with WiFi, all at no extra cost.
Brilliant Box Sets when you want
Whenever you fancy a Box Set marathon on your sofa, we have entire series of new and classic shows ready and waiting for you to watch On Demand.
Just press Home then 5 and scroll to TV on your Virgin TV box.
Catch up TV – fancy Saturday Kitchen for Sunday lunch?
Sky Sports Not On Virgin Go
Slept through your favourite show? With Catch Up TV you can watch the best of the last seven days' TV from BBC iPlayer, All 4 and more, direct on your TV when you finally wake up. You can find your programme On Demand by going to Home > Catch Up.
Sky On Demand – catch Sky shows when you want
Lost track of time when Futurama was on? On another planet during Stargate SG-1? Don't worry, with Sky On Demand on Virgin Media, you can catch up with shows from the Sky channels in your package whenever you like via TV On Demand.
Already with Virgin Media?
Upgrade your package
Virgin Media Connect App: Requires iOS 9 or later and Android 5 or later. Virgin Mobile customers: the app will work in a device where a Virgin Mobile SIM is present and setup has been completed. Virgin Fibre customers: the app will work on a device where setup has been completed using My Virgin Media account details. Virgin Fibre customers can use up to 7 devices on Virgin Media WiFi at any one time. For setup: Mobile data connection required for Virgin Mobile customers. Internet (Mobile data or WiFi) connection required for Virgin Fibre customers. UK only. Experience varies by location and number of users. It is not always possible to guarantee that we will be able to offer this app on every device, platform and operating system version or variant. Terms and conditions apply.
F-Secure: New F-Secure customers only. One subscription per Virgin Media customer. Not available on BlackBerry. Current retail price £79.99, see https://onlineshop.f-secure.com. Up to 5 devices.
Sky Sports Racing On Virgin Go
Free calls: Only Virgin Media Mobile customers can call Virgin Mobiles free. Virgin homephones can call Virgin mobiles for free. Virgin Mobiles can't call Virgin Homephones for free however.
#UK's fastest broadband: Fastest download speeds widely available to consumers according to 2014 Ofcom report. Ofcom's review of UK broadband speeds published in April 2014, based on Ofcom November 2013 test results. Virgin Media vs major UK ISPs (average download speeds).
What will you get for your money?
For £9.99 a day sports fans will be able to watch unlimited sports content from all six Sky Sports channels on its new internet TV service, Now TV.
The service targets viewers who want to watch a one-off event such as a Formula One grand prix, England cricket match or Masters golf.
What is Now TV?
Now TV launched in July last year and allows non-Sky subscribers to access content on a pay-as-you-go or contract basis.
Now TV just offers films at the moment and aims to rival Lovefilm and Netflix. BskyB says around 25,000 customers signed up to the service in the last three months of 2012.
New customers get 30 days for free and after the trial ends it costs £8.99 a month for three months, if you join before 31st March 2013. After that it's £15 a month for unlimited on-demand movies streamed via the internet.
The £9.99 a day sports fee will be on top of the fee pay-as-you-go customers pay for films.
For more read Netflix vs Lovefilm vs NOW TV: the cheapest way to watch films.
How do costs compare?
Sky Sports Not Working On Virgin Go
Big sports fans who watch Sky Sports more than two days a month will still be better off subscribing to Sky Sports. Sports channels currently cost £21 a month on top of a basic Sky TV package, while bundled sports packages start at £42.50 a month.
However, you don't need to have a Sky TV subscription to get Sky Sports channels; BT Vision and Virgin Media customers can also subscribe.
BT Vision charges £20 for Sky Sports 1 and 2 on top of normal subscription costs while Virgin offers the Sky Sports Collection for £25.75 a month.
Most Premier League and Champions League games, the Ashes, the Rugby Super League and the Ryder Cup and the biggest matches are shown on Sky Sports 1 and 2. But if you're into more minority sports such as WWE, you might need Sky Sports 3 and 4 too.
Orange Swapables
People with an Orange mobile phone have another option if they want to watch Sky Sports.
Mobile users on either Orange's pay monthly Panther or The Works plans get one or two 'Swapables' each month included free on top of their internet, minutes and texts allowance.
You'll get one free Swapable on Panther or The Works plans costing less than £25 a month, and two free Swapables on Panther or The Works plans costing more than £25 a month.
Swapables on offer include subscriptions to Sky Sports Mobile TV, The Times newspapers, travel app Go Commute and music streaming service Deezer. As the name suggests, you can swap them around and subscribe to different things each month.
Find a pub
One cheap way to watch Sky Sports without paying for a subscription is to find a pub showing the event you want to watch.
The Sky Sports Pub finder tells you where the next big game is being shown in your area. You simply enter your postcode to find your nearest pub showing live sport on Sky Sports, Sky Sports HD and Sky 3D. Once you've found your nearest pub, give it a call to confirm they are showing the game you want to see.
More from Lovemoney:
Watch whenever, wherever
Make the most of your favourite shows on your own schedule.
Watch Netflix on TiVo®
Here's a treat for all you movie buffs. If you're a Netflix subscriber, you can stream thousands of movies straight to your Virgin TV box. Of course, Netflix isn't only about movies. You can also catch great series like Breaking Bad, House Of Cards and Dexter.
More about Netflix on TiVo
TV on the go with Virgin TV Go
With the Virgin TV Go app, you can watch up to 100+ live channels, plus Box Sets on your mobile or tablet, anywhere there's WiFi. You can also use your device as a control to search, set Series Link + recordings and more.
Sky Cinema on the go
Did you know that if you subscribe to the new home of Sky Movies, Sky Cinema with Virgin Media, you can now use the fantastic Sky Cinema website to watch over 1000 movies at no extra cost, using your Virgin Media account? Watch Hollywood blockbusters, trailers and more, on your mobile or tablet with the Sky Cinema app. And with a new premiere every day, you can stay entertained on the go for longer!
All you need is a WiFi, 3G or 4G connection in the UK and you can watch over 1000 movies, wherever you are, all at no extra cost!
Sky Sports On Virgin Media
Sky Sports on the go
If you subscribe to Sky Sports with Virgin Media, you can now use the fantastic Sky Sports website to watch it all at no extra cost, using your Virgin Media account? And you can enjoy all the action live on your mobile or tablet with the Sky Sports app anywhere in the UK with a WiFi, 3G, 4G or broadband connection. You can even catch up with highlights plus the latest sporting results and news. And what's more, you can have all of this at no extra cost!
Thousands of hours of TV On Demand
Whether you're watching different things side by side, in another room or even taking the telly you love on the go, TV Go now lets you watch Box Sets on the go with WiFi, all at no extra cost.
Brilliant Box Sets when you want
Whenever you fancy a Box Set marathon on your sofa, we have entire series of new and classic shows ready and waiting for you to watch On Demand.
Just press Home then 5 and scroll to TV on your Virgin TV box.
Catch up TV – fancy Saturday Kitchen for Sunday lunch?
Sky Sports Not On Virgin Go
Slept through your favourite show? With Catch Up TV you can watch the best of the last seven days' TV from BBC iPlayer, All 4 and more, direct on your TV when you finally wake up. You can find your programme On Demand by going to Home > Catch Up.
Sky On Demand – catch Sky shows when you want
Lost track of time when Futurama was on? On another planet during Stargate SG-1? Don't worry, with Sky On Demand on Virgin Media, you can catch up with shows from the Sky channels in your package whenever you like via TV On Demand.
Already with Virgin Media?
Upgrade your package
Virgin Media Connect App: Requires iOS 9 or later and Android 5 or later. Virgin Mobile customers: the app will work in a device where a Virgin Mobile SIM is present and setup has been completed. Virgin Fibre customers: the app will work on a device where setup has been completed using My Virgin Media account details. Virgin Fibre customers can use up to 7 devices on Virgin Media WiFi at any one time. For setup: Mobile data connection required for Virgin Mobile customers. Internet (Mobile data or WiFi) connection required for Virgin Fibre customers. UK only. Experience varies by location and number of users. It is not always possible to guarantee that we will be able to offer this app on every device, platform and operating system version or variant. Terms and conditions apply.
F-Secure: New F-Secure customers only. One subscription per Virgin Media customer. Not available on BlackBerry. Current retail price £79.99, see https://onlineshop.f-secure.com. Up to 5 devices.
Sky Sports Racing On Virgin Go
Free calls: Only Virgin Media Mobile customers can call Virgin Mobiles free. Virgin homephones can call Virgin mobiles for free. Virgin Mobiles can't call Virgin Homephones for free however.
#UK's fastest broadband: Fastest download speeds widely available to consumers according to 2014 Ofcom report. Ofcom's review of UK broadband speeds published in April 2014, based on Ofcom November 2013 test results. Virgin Media vs major UK ISPs (average download speeds).
Sky Sports Go Virgin Login
Free Calls to Virgin Media National Directory Enquiries Service on 118180 are only available from a Virgin Media home phone (Cable & National) and Virgin Mobile; charges apply for calls to 118180 from other operators. Fair Use Policy applies, with a maximum of 10 calls per day. Calls breaching this Fair Use Policy will be subject to retrospective charge of 30p per call. Onward connection restrictions apply. Further terms and conditions apply, see virginmedia.com for details.
Sky Sports On Virgin Government
£5 off: £5 monthly saving included for Virgin Media Cable and National customers. Cannot be combined with any other discount or promotion. Discount applies for minimum term of Pay Monthly mobile contract only, subject to continuing eligibility
Tariff movement: Applies to tariffs that were available on same handset at the same upfront fee at the commencement of your minimum term contract. The new allowance and price will apply from your next monthly package for remainder of the minimum term, unless you change your tariff again. Details at virginmobile.co.uk
HD: HD ready TV and V HD/V+ HD/TiVo Box connected with HDMI cables required to view HD content.
Catch Up TV: Available in all digital TV packages. Catch up TV content available for 7 days after broadcast.
Sky Anytime: Sky Cinema on Sky Anytime included with Sky Cinema Collection and Sky Sports on Sky Anytime included with Sky Sports Collection.
Virgin TV Go: Content available to view depends on TV package. Not all channels from relevant pack available. Live streaming and On Demand available in UK with broadband or Wi‐Fi internet access only. Access via PC, Mac or TV Go App. TiVo tools for TiVo customers only. Minimum 800 kbps recommended per device accessing the service concurrently. Maximum of 2 devices per account can watch 2 concurrent streams at any time.. Sky Channels only available via a PC or laptop.Virgin TV Go App: Only available to TiVo customers with compatible device (currently iOS devices and selected android mobiles and tablets only). Visit virginmedia.com for full terms and conditions.
TiVo: TiVo, WishList and the Thumbs Up and the Thumbs Down logo are trademarks or registered trademarks of TiVo Inc. and its subsidiaries worldwide.
TV On Demand: Once purchased, all chargeable On Demand content must be viewed within 48 hours. Sky Anytime and TV On Demand content you receive depends on which TV package you take.
Movies On Demand: Virgin Movies On Demand movies are pay by title.
Premium channels: Premium channels and package upgrades must be kept for at least 30 days. You must subscribe to Sky Sports and/or Sky Cinema in SD to take these channels in HD. Sky Sports News HQ HD not yet available on Virgin Media. Sky Cinema Premiere +1 not available in HD.
ᴥ Sky premium HD channels: Sky premium HD channels £7 per month when subscribing to Sky premium SD channels.
þSky Cinema On Demand:Over 1000 movies on demand are available to Virgin Media customers from the 6th March 2015.
Sky Sports: The F1 Logo, F1, FORMULA 1, FIA FORMULA ONE WORLD CHAMPIONSHIP, GRAND PRIX and related marks are trademarks of Formula One Licensing BV, a Formula One group company. All rights reserved.
+++Servicing and Repairs: Sky customers own their own boxes. Equipment remains property of Virgin Media. That's why we can offer you servicing and repairs (excluding misuse mistreatment) for as long as you're a customer, not just your 1st 12 months.